2016 LED lighting market analysis in India

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The Indian lighting market is developing rapidly. In 2016, the LED lighting market reached 1.14 billion US dollars, an annual growth rate of 47.1%. With the Indian government's intention to turn India into a lighting product export hub for East Asia and the Gulf countries, Osram, Toshiba and other international companies have already used India as a production base in the global market, so the domestic demand and external demand of the Indian LED lighting market is growing. Rapidly, the LED lighting market reached US$1.14 billion in 2016, with an annual growth rate of 47.1%. With the Indian government's intention to turn India into a lighting product export hub for East Asia and the Gulf countries, Osram, Toshiba and other international companies have already used India as a production base for the global market, so the domestic demand and external demand of the Indian LED lighting market are huge, the next two or three The annual market size will grow rapidly. The LED lighting market is expected to reach $1.715 billion in 2020. India's LED market supply chain India's LED lighting market is in the early stage of growth, the local supply chain is not complete, although India has a certain number of assembly, design and manufacture of LED lighting companies, but LED chips and LED packaging are all dependent on imports, some larger LED lighting companies even directly import finished products from China or buy semi-finished products from China and assemble themselves; small businesses rely more on imports. In the next two years, although the Indian government will continue to encourage domestic manufacturing, the situation of excessive dependence on imports of lighting products will improve, but the lack of the upper and middle reaches of the industrial chain is difficult to change in a short period of time. Major lighting manufacturers introduced and strategic analysis International manufacturers Philips and Osram have set up R&D centers or manufacturing plants in India, not only optimistic about the prospects of the Indian LED market, but also the Indian factory as a global market production base, local manufacturers except Havells, Surya big manufacturers Outside of its own manufacturing plant, other manufacturers mainly import products from China and other places. International manufacturers with mature technologies and products have a much higher market share in India than local manufacturers, but now the Indian government strongly supports local companies, and the government procurement case will provide 50% of the number of local LED-related lighting products manufacturers, and the future local manufacturers. The share will increase. Indian LED lighting standard market and product standardization standards India's LED industry has been supported by the Indian government. The government has issued a series of policies to support the development of the entire industry. The most important part is the Indian National Street Light Project (SLNP). ) and the India High Efficiency Lighting Program (DELP), the government engineering standards for these two projects also cover the current local market size of one third. In order to promote the popularization of LED lighting products, the Indian government continues to lower the price of products in the official standard, and at the same time, it constantly raises the specifications for LED products, but at the same time the profit margin is very limited. For manufacturers, business opportunities and challenges coexist. At the same time, in order to improve product quality, the Indian government has implemented some standard standards for products. Lighting products entering the Indian market require BIS certification, and since 2017, the government has mandated manufacturers to label energy-efficient labels on LED products. At least 90 lm/W. Channel analysis of Indian lighting market - supermarkets, stores, hardware stores, e-commerce India lighting market channels are mainly four: engineering standards, lighting market, retail outlets and e-commerce platform, engineering standards occupy the largest LED lighting channels in India Share, more than 35%. The main reason is that the Indian government is actively promoting the replacement of lamps. The lighting market also accounts for a large proportion of the sales of LED lighting products. In addition, local small grocery stores operated by families in various communities have become important sales channels for lighting products, accounting for 23% of the market. From the e-commerce channel, the development of the e-commerce market in India is still relatively fragmented, so the proportion is not high.

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